What people buy for Guido Rosas author with Quality Sales Leadership Human When I hear people say "I'm no good to sell," "selling is not for me", "sell me afraid," etc.. I can not help but smile, because the simple word "sell" is stigmatized. Selling is the exchange of goods or services for something for which they receive a payment. But that payment is not necessarily just money, because in life we tend to also be selling ideas, projects, suenosa If the couple in question, in one way or another look for ways to sell the benefits of certain plan and thus achieve the closure of our negotiation. Those with a university degree, are in business and sell their services to seek employment, which can be shown the benefits of negotiation, as are the titles that have been obtained thanks to bachelors, masters and doctorates. Therefore, no one escapes to sell, and if we learned how to negotiate beyond the word which have great attractive or not, we would achieve more successful closings in our negotiations.

Over more than a decade I have worked with multinational companies and has been very nice to see them change in the sales process. People become aware of not selling just a product but also benefits the customer buys. Invariably, when we buy a product in order to get him a satisfier. However, two different customers may not be seeking the same satisfaction in a single product. A clear example is the purchase of a $ 50,000 car. .