From her it is impossible to hide, covering his ears. We "hear" the sound of bones, which means that by any means, you can not fence itself from the audio information. Image can be flipped from images – to turn away. From the sound you nowhere no escape! Even if you turn off the radio – it's only a temporary victory over the imaginary sound: you do not turn off the receiver, for example, a neighbor. If you call a company that, together with the auto attendant greeting decided talk about their services and promotions, you will have to be patient and listen to all that they wrote – otherwise, you just can not talk.

You do not jump on the run from the train, where you have time and again offer a variety of Products loudly and persistently. And tried to talk the bus driver to change the tide? As a result, in some situations, we have virtually forced the involvement of the target audience to the heart of the advertising message. On the other hand, the sound information regarding unobtrusive. For example, you can while listening to a car or operate. Sound does not require you all the attention he gets exactly what he needed to affect the memory. At the sound of each element carries the information, creates an atmosphere and mood music, sound effects and noise, the speaker's voice, pitch, intonation and speed of reading, the text itself. Prevent the information to reach the recipient may: noisy space, and other sources of sound, too little or too much volume, slurred diction or too fast reading speed, the ignorance of the listener some words and terms, poor language skills, poor written text, poor recording quality.